Are you launching a fashion line? Finished with your prototypes and wondering if you are ready for production? How do you know you are ready and how can you prepare? Well, it’s time to run through your production checklist!
Garment Costing
When launching a line, defining your brand identity is paramount.
Defining your brand identity includes your not only your look, your target customer, your retail price point, knowing your competitors (as well as what brands sit well alongside your brand), and what makes you unique, but also-are you selling wholesale or retail?