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Michigan Fashion Proto

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5 Questions to Answer When Creating Your Brand Identity
July 30, 2021
Rebecca Grewal
5 Questions to Answer When Creating Your Brand Identity
Rebecca Grewal
July 30, 2021

5 Questions to Answer When Creating Your Brand Identity

Rebecca Grewal
July 30, 2021
Screen Shot 2021-07-28 at 10.49.29 AM.png

When creating a fashion brand, the first phase is PLANNING. One of the most important and first steps in planning is sometimes the hardest: defining your brand identity!

Read the full blog post at https://detroitfashionnews.com/2021/05/04/5-questions-to-answer-when-creating-your-brand-identity/

Source:https://detroitfashionnews.com/2021/05/04/5-questions-to-answer-when-creating-your-brand-identity/

Tagged: Detroit Fashion news, Michigan Fashion Proto, development, fashion business, Fashion Design, fashion education, fashion, branding, fashion brand

Newer PostBrand Creation: Garment Costing in 4 Steps
Older PostThe First 4 Steps in Developing a Fashion Brand

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PLANNING

Featured
5 Benefits of Selling In-Person at Craft Fairs, Art Shows, or Festivals
PLANNING
September 28, 2022
5 Benefits of Selling In-Person at Craft Fairs, Art Shows, or Festivals
PLANNING
September 28, 2022

As summer approaches in Michigan so does the buzz surrounding local craft fairs, art shows, and festivals! For a small business owner who may not have a brick and mortar location yet, these events can become great selling opportunities. Get ready to build your brand awareness, meet your customers in-person, and boost your sales! Being a vendor at a local event can grow your business within surrounding communities.

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PLANNING
September 28, 2022
Trade Shows May Be Your Brand’s Avenue to Growth
PLANNING
August 24, 2022
Trade Shows May Be Your Brand’s Avenue to Growth
PLANNING
August 24, 2022

For the fashion industry, trade shows can serve as a place for brands to showcase their latest collections or products to buyers. Vice versa, it serves as a place for buyers to curate collections or products from wholesale fashion brands. Generally, trade shows involve business to business interaction for wholesale purposes. They are also a great place to find sourcing and manufacturing.

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PLANNING
August 24, 2022
Do I Really Need To Book A Consultation?
PLANNING
January 3, 2022
Do I Really Need To Book A Consultation?
PLANNING
January 3, 2022

The most common assumption our incoming clients make is that they don’t need a consultation to successfully launch their products. We get it. A consultation, on the surface, may seem like a waste of time or money… You’d rather skip ahead and get a move on with your project. However, skipping a consultation may hurt you rather than benefit you! Here are some reasons we love the concept of a consultation and why you should reconsider booking one:

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PLANNING
January 3, 2022

DEVELOPMENT

Featured
2022 Goal: Launch Your Own Collection! What Season Should You Be Launching?
DEVELOPMENT
February 25, 2022
2022 Goal: Launch Your Own Collection! What Season Should You Be Launching?
DEVELOPMENT
February 25, 2022

Is your dream to launch a clothing line? Want to start that this year? Set yourself up for success by launching with a realistic timeframe.

One simple rule to follow when working on domestically made apparel collections is to work a half year ahead of your season (at a minimum). Let’s assume you are starting today; your timeline might look like this:

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DEVELOPMENT
February 25, 2022
How to Get a Great Prototype in 4 Steps
DEVELOPMENT
January 13, 2022
How to Get a Great Prototype in 4 Steps
DEVELOPMENT
January 13, 2022

Launching your own clothing brand is a road paved with important milestones. And when you achieve one, you are one step closer to fulfilling your dream! Creating a great prototype is one of those early milestones that really makes you feel fantastic! A great prototype (or sample) would be one made in your wholesale fabric, by your manufacturer, with correct construction and that is fit approved!

How you ask? First things first- FIND YOUR MANUFACTURER!

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DEVELOPMENT
January 13, 2022
The First 4 Steps in Developing a Fashion Brand
DEVELOPMENT
July 2, 2021
The First 4 Steps in Developing a Fashion Brand
DEVELOPMENT
July 2, 2021

Do you have a vision for a fashion brand and are ready to get started? Here are the first steps you’ll take on your development path!

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DEVELOPMENT
July 2, 2021

PRODUCTION

Featured
Five Tips for Successful Manufacturing
PRODUCTION
PRODUCTION
Five Tips for Successful Manufacturing
PRODUCTION
PRODUCTION

One comment I get whenever working with brands who have explored domestic factories is that they find communication to be disjointed and difficult. Many factories are quite busy and do not focus on guiding their clients through the process, they expect them to already know how it is done. Sure, it is efficient and fast when you know, but with so many startups launching these days, we are on a mission to help!

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PRODUCTION
PRODUCTION
How to Communicate with Your Factory
PRODUCTION
PRODUCTION
How to Communicate with Your Factory
PRODUCTION
PRODUCTION

One comment I get whenever working with brands who have explored domestic factories is that they find communication to be disjointed and difficult. Many factories are quite busy and do not focus on guiding their clients through the process, they expect them to already know how it is done. Sure, it is efficient and fast when you know, but with so many startups launching these days, we are on a mission to help!

Read more →
PRODUCTION
PRODUCTION
How to Find the Right Clothing Factory; Part One
PRODUCTION
PRODUCTION
How to Find the Right Clothing Factory; Part One
PRODUCTION
PRODUCTION

Finding a great manufacturing partner is essential for a fashion brand. The challenge is to find the RIGHT one. How does one know if a factory has great quality, professionalism, and decent turnaround timing? As a manufacturing consultant and brand owner, I have found this to be a subject where start-up brands need some guidance.

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PRODUCTION
PRODUCTION

SUSTAINABILITY

Featured
Turning Recycled Plastic Bottles Into Fiber
SUSTAINABILITY
Turning Recycled Plastic Bottles Into Fiber
SUSTAINABILITY

Fashion brands who plan to design clothing with fabrics made from recycled water bottles have 2 options. One option is to purchase yarn already on the market. REPREVE, developed by Unifi, is the world’s leading fiber made from recycled PET bottles. Unifi fabrics made with REPREVE can be purchased from select wholesalers. Another option is to source fiber directly from government-regulated recycling facilities. The sustainable women’s clothing brand, Girlfriend Collective, sources recycled fiber from a facility in Taiwan. They have this fiber spun into yarn at a separate facility.

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SUSTAINABILITY
What You Need To Know About Rayon Textiles Made From Bamboo
SUSTAINABILITY
What You Need To Know About Rayon Textiles Made From Bamboo
SUSTAINABILITY

The bamboo plant has established its place on the list of top sustainable textiles sources. However, the sustainable potential of bamboo in the textile industry generally ends at the plant. The environmentally friendly properties of the bamboo plant are overshadowed by the harmful process of manufacturing bamboo rayon. As a result of the intense labor it requires, bamboo is not often used to make bamboo linen. Instead, it’s commonly used to make bamboo rayon, a regenerated fiber that is cheaper to make, but adversely impactful on the environment.

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SUSTAINABILITY
Linen: The Coolest Summer Fabric
SUSTAINABILITY
Linen: The Coolest Summer Fabric
SUSTAINABILITY

Flax is grown for 2 purposes. Its fiber is used to make beautiful linen textiles for clothing and other household items. When we think of linen, we think of sunnier days and greener grass. Most likely, your treasured summer blouses or dresses are linen. Linen textiles are highly breathable and water-absorbent, making them perfect for the warmer seasons.

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SUSTAINABILITY

NEWS

Featured
How A Michigan-Based Apparel Brand Is Approaching Mental Health
NEWS
September 6, 2022
How A Michigan-Based Apparel Brand Is Approaching Mental Health
NEWS
September 6, 2022

Jacqueline (Jacki) Wolverton, a Michigan resident, founded a 501(c)(3) organization called The Coddiewomple Fund at the beginning of 2022. At the end of each year, The Coddiewomple Fund will provide financial assistance to individuals or families who need assistance affording mental health therapy. The idea for the fund came from her own battle with mental health. Even with a full-time job and health insurance, Jacki and her family found it challenging to afford therapy. She soon realized she wasn’t alone.

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NEWS
September 6, 2022
2020 Pandemic Response: MFP Makes PPE Gowns for COVID-19 Medical Professionals
NEWS
April 22, 2021
2020 Pandemic Response: MFP Makes PPE Gowns for COVID-19 Medical Professionals
NEWS
April 22, 2021

2020 was an unusual and difficult year for everyone, our response to the pandemic and the Michigan economic shutdown was quick and effective. The Lansing Regional Chamber of Commerce asked us to make a video about our business during the COVID-19 Pandemic, and we are happy to share it with you.

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NEWS
April 22, 2021
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Michigan Fashion Proto, 4915 Contec Dr., Lansing, MI, 48910, United States517 367 7066info@fashionproto.com

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